That extra “s” on the end stands for Science.
Predisposition: Users want, rather than a list of names of search results, to see and then select from the webpages comprising the results themselves.
Research: Users wanted not only to be able to see but to use the results.
Research: Users wanted to be able to select from results while viewing more than one page at a time.
Research: Users liked the concept of visual search but, for a variety of reasons, would not switch to it from Google (though some lied about that).
Insight: Because of the drawbacks of pure visual search, users will not make a transition from the current model, sacrificing the positive aspects of visual search.
CONCEPTEMUNDOS
UNO! Some sort of hybrid between traditional text search and search with a visual representation of the website appeals to both ideas with minimal detraction from either’s functionality. This is a fairly easy modification to make to Searchme.com and is probably available just as we want hidden somewhere within the labyrinth of preference options, no doubt guarded by two men, one of which lies and the other of which always tells the truth, who will answer only one of your quesitons. They guard two buttons, one of which will save your preferences and the other of which will, lets say, kill you. Just to make it more dramatic. The obvious choice is of course to ask which button the other guard would say you should choose if you want to save your preferences, and the select the button opposite from that which they gave in their reply, but this is a huge hassle just to get a website to be how you think it should have been in the first place. Plus it will no doubt lead to a lot of unnecessary lawsuits.
DOS! Search engines are all about giving choice to users, helping them to find and choose the best website for them. But, as I think will be illustrated by number of dead web users we’ll have after trying out option one, users are dumb and can’t handle choices. Almost no one goes past the first page of Google results anyway- why not just give them a few things to enjoy with no choice and if they don’t like it, they can refine the search terms. Essentially, we’d rip off Google’s “I’m feeling lucky” and just throw the website right in their face. Actually, on second thought, that’s a terrible idea, but maybe I wrote something useful in there, who knows.