Predisposition: Users can find information more efficiently by seeing a picture of the search rather than reading a description.
Research: Most users like the search because they can find relevant results without actually going to the site.
Research: Some users also preferred a textual search because they found it more efficient.
Insight: Having both visual and textual in a flexible interface would make more users switch to the site.
Concepts:
1. SearchMe.com has a lot of great features but most of them aren’t easily accessible. By putting these features into a more intuitive interface more people would use the site as the additional features would give a more personalized search experience.
2. By having both textual and visual searching the user would be able to use whatever search type they find most efficient. The hardest part of this would to be have both forms of search in an intuitive and relevant interface.
