Comments on: Ch. 1 & 2 – iPod success http://iuhci300a.wordpress.com/2008/02/05/ch-1-2-ipod-success/ the I300 course blog for Group A Wed, 11 Feb 2009 23:42:32 +0000 http://wordpress.com/ hourly 1 By: clwash23 http://iuhci300a.wordpress.com/2008/02/05/ch-1-2-ipod-success/#comment-35 clwash23 Thu, 07 Feb 2008 02:10:36 +0000 http://iuhci300a.wordpress.com/?p=34#comment-35 One of the reasons for the success of the iPod was the advertising / marketing that Apple applied to it. I studied these effects briefly in another class. One of these aspects was that the design of the packaging, user literature, and even the machine itself was very simple. The packages were typically white or black solid colors with a picture of the device (in the case of the nano, for instance), the "apple" icon, and the words "ipod nano". Even the positioning of these different aspects on the package played a hand in making it appear simple and attractive to people. Ultimately at the core of Apple's marketing strategy for the iPod (and the design of the device as well) was to convey the feeling of simplicity in every aspect of their product. This attracted not just tech savvy individuals, but people of all walks of life regardless of their tech knowledge. One of the reasons for the success of the iPod was the advertising / marketing that Apple applied to it. I studied these effects briefly in another class. One of these aspects was that the design of the packaging, user literature, and even the machine itself was very simple. The packages were typically white or black solid colors with a picture of the device (in the case of the nano, for instance), the “apple” icon, and the words “ipod nano”. Even the positioning of these different aspects on the package played a hand in making it appear simple and attractive to people. Ultimately at the core of Apple’s marketing strategy for the iPod (and the design of the device as well) was to convey the feeling of simplicity in every aspect of their product. This attracted not just tech savvy individuals, but people of all walks of life regardless of their tech knowledge.

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