On page 16, the book explains reasons why Apple’s iPod was very successful in terms of sales compared to other mp3 players. It emphasizes that the iPod had a superior quality user experience compared to other mp3 players on the market. While that may be true, I believe the marketing and advertising of iPods were just as important factors for its success. It seems to me the book simply overlooks or ignores other nonHCI and nonID variables when describing the successful sales of iPods. I agree that iPods have a good quality user experience, I am wondering if there are other variables or factors that could have significantly contributed to the iPod’s success.
Ch. 1 & 2 – iPod success
February 5, 2008 — cpbauerOne Response to “Ch. 1 & 2 – iPod success”
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February 6, 2008 at 9:10 pm
One of the reasons for the success of the iPod was the advertising / marketing that Apple applied to it. I studied these effects briefly in another class. One of these aspects was that the design of the packaging, user literature, and even the machine itself was very simple. The packages were typically white or black solid colors with a picture of the device (in the case of the nano, for instance), the “apple” icon, and the words “ipod nano”. Even the positioning of these different aspects on the package played a hand in making it appear simple and attractive to people. Ultimately at the core of Apple’s marketing strategy for the iPod (and the design of the device as well) was to convey the feeling of simplicity in every aspect of their product. This attracted not just tech savvy individuals, but people of all walks of life regardless of their tech knowledge.